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Milliyet.com.tr –<\/strong> D\u00fcnyan\u0131n en b\u00fcy\u00fck moda tasar\u0131mc\u0131lar\u0131, l\u00fcks markalar ve reklam ajanslar\u0131 onun pe\u015finde ama Kalu kimseye cevap vermiyor. Hatta \u0130nstagram, resmi hesab\u0131ndan Kalu’ya “L\u00fctfen DM kutunu kontrol et” diye yorum yazd\u0131 ona bile cevap vermedi.<\/p>\n Peki, Kalu Putik kimdir, ka\u00e7 ya\u015f\u0131nda, nereli, neden g\u00fcndemde?<\/p>\n Etiyopya’n\u0131n k\u0131s\u0131tl\u0131 imkanlar\u0131 i\u00e7inden \u00e7\u0131karak \u00e7\u00f6pleri ve at\u0131k malzemeleri k\u00fcresel podyumlar\u0131 k\u0131skand\u0131racak tasar\u0131mlara d\u00f6n\u00fc\u015ft\u00fcren 15 ya\u015f\u0131ndaki Kalu Putik, dijital d\u00fcnyada milyonlarca ki\u015finin takip etti\u011fi bir fenomen haline geldi.<\/p>\n Kalu Putik, as\u0131l ad\u0131yla Kaleab, Etiyopya’n\u0131n kuzeyindeki Mekelle \u015fehrinde ve ba\u015fkent Addis Ababa’da ya\u015fayan, internet d\u00fcnyas\u0131nda “kaluputics” kullan\u0131c\u0131 ad\u0131yla tan\u0131nan bir dijital i\u00e7erik \u00fcreticisi ve moda tasar\u0131mc\u0131s\u0131d\u0131r. Profesyonel bir model ya da l\u00fcks bir moda e\u011fitimine sahip olmayan Putik, evinin \u00e7evresinden ve yerel kaynaklardan toplad\u0131\u011f\u0131 at\u0131k malzemeleri y\u00fcksek moda (high fashion) tasar\u0131mlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek k\u00fcresel \u00e7apta bir \u00fcne kavu\u015ftu. Sosyal medya platformlar\u0131nda payla\u015ft\u0131\u011f\u0131 yarat\u0131c\u0131 videolar sayesinde k\u0131sa s\u00fcrede milyonlarca takip\u00e7iye ula\u015ft\u0131 ve dijital d\u00fcnyan\u0131n en \u00e7ok konu\u015fulan isimlerinden biri haline geldi.<\/p>\n ERKEN YA\u015eTA ULUSLARARASI BA\u015eARI<\/strong><\/p>\n Sosyal medyada f\u0131rt\u0131nalar estiren tasar\u0131mc\u0131 Kalu Putik, 15 ya\u015f\u0131ndad\u0131r. Gen\u00e7 ya\u015f\u0131na ra\u011fmen sergiledi\u011fi vizyon ve tasar\u0131m yetene\u011fi, k\u00fcresel moda end\u00fcstrisinin ve internet kullan\u0131c\u0131lar\u0131n\u0131n dikkatini \u00e7ekmi\u015ftir. Ya\u015f\u0131tlar\u0131n\u0131n aksine, k\u0131s\u0131tl\u0131 imkanlar ve geleneksel olmayan ara\u00e7larla \u00e7al\u0131\u015farak erken ya\u015fta uluslararas\u0131 bir ba\u015far\u0131 elde etti.<\/p>\n KALU PUT\u0130K\u2019\u0130 D\u00dcNYANIN G\u00dcNDEM\u0130NE TA\u015eIYAN BA\u015eARI H\u0130K\u00c2YES\u0130<\/strong><\/p>\n \u00c7\u00f6pe at\u0131lan plastik \u015fi\u015feler, eski lastikler, ezilmi\u015f teneke kutular\u0131, \u00e7uvallar, at\u0131k kablolar ve tekstil art\u0131klar\u0131n\u0131 adeta birer sanat eserine d\u00f6n\u00fc\u015ft\u00fcren Kalu Putik, sosyal medyan\u0131n en dikkat \u00e7eken isimlerinden biri haline geldi. Geri d\u00f6n\u00fc\u015f\u00fcm malzemeleriyle haz\u0131rlad\u0131\u011f\u0131 s\u0131ra d\u0131\u015f\u0131 tasar\u0131mlar ve bunlar\u0131 sergiledi\u011fi yarat\u0131c\u0131 videolar, milyonlarca kullan\u0131c\u0131 taraf\u0131ndan izlenerek k\u00fcresel \u00e7apta b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131.<\/p>\n Putik\u2019in i\u00e7eriklerini benzerlerinden ay\u0131ran en \u00f6nemli unsur ise videolar\u0131ndaki s\u00fcrpriz kurgusu. \u0130lk bak\u0131\u015fta l\u00fcks bir moda evinin koleksiyonundan \u00e7\u0131km\u0131\u015f izlenimi veren \u015f\u0131k kombinler, videonun ilerleyen saniyelerinde asl\u0131nda tamamen at\u0131k malzemelerden \u00fcretildi\u011finin ortaya \u00e7\u0131kmas\u0131yla izleyicilerde \u015fa\u015fk\u0131nl\u0131k yarat\u0131yor. Bu beklenmedik d\u00f6n\u00fc\u015f, i\u00e7eriklerin k\u0131sa s\u00fcrede viral olmas\u0131nda \u00f6nemli rol oynuyor.<\/p>\n Dil, k\u00fclt\u00fcr veya dans trendlerine ba\u011fl\u0131 kalmadan yaln\u0131zca g\u00f6rsel yarat\u0131c\u0131l\u0131\u011f\u0131 merkeze alan i\u00e7erikler \u00fcreten Putik, Instagram ve TikTok\u2019ta milyonlarca izlenmeye ula\u015ft\u0131. S\u00fcrd\u00fcr\u00fclebilirli\u011fi estetikle bulu\u015fturan yakla\u015f\u0131m\u0131, d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinden kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekerken, uluslararas\u0131 \u00fcnl\u00fc isimlerin de takdirini toplad\u0131.<\/p>\n Kalu Putik\u2019in y\u00fckseli\u015fi, yaln\u0131zca bir sosyal medya ba\u015far\u0131s\u0131 olarak de\u011fil, ayn\u0131 zamanda moda d\u00fcnyas\u0131nda t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve \u201cl\u00fcks\u201d kavram\u0131n\u0131 yeniden tart\u0131\u015fmaya a\u00e7an bir \u00f6rnek olarak de\u011ferlendiriliyor. At\u0131k malzemeleri y\u00fcksek moda esteti\u011fiyle bulu\u015fturan i\u00e7erik \u00fcreticisi, \u00f6zg\u00fcn bak\u0131\u015f a\u00e7\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir modaya dikkat \u00e7ekmeyi ba\u015fard\u0131.<\/p>\n Sosyal medyada yakalad\u0131\u011f\u0131 k\u00fcresel pop\u00fclaritenin ard\u0131ndan ad\u0131n\u0131 ta\u015f\u0131yan \u00e7e\u015fitli projelerinin ortaya \u00e7\u0131kmas\u0131 ise Putik\u2019i yaln\u0131zca moda ve dijital i\u00e7erik d\u00fcnyas\u0131n\u0131n de\u011fil, finans ve teknoloji \u00e7evrelerinin de g\u00fcndemine ta\u015f\u0131d\u0131. B\u00f6ylece geri d\u00f6n\u00fc\u015f\u00fcm malzemeleriyle ba\u015flayan hik\u00e2yesi, k\u0131sa s\u00fcrede internet k\u00fclt\u00fcr\u00fcn\u00fcn en \u00e7ok konu\u015fulan fenomenlerinden birine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n Milliyet.com.tr – D\u00fcnyan\u0131n en b\u00fcy\u00fck moda tasar\u0131mc\u0131lar\u0131, l\u00fcks markalar ve reklam ajanslar\u0131 onun pe\u015finde ama Kalu kimseye cevap vermiyor. Hatta \u0130nstagram, resmi hesab\u0131ndan Kalu’ya “L\u00fctfen DM kutunu kontrol et” diye yorum yazd\u0131 ona bile cevap vermedi. Peki, Kalu Putik kimdir, ka\u00e7 ya\u015f\u0131nda, nereli, neden g\u00fcndemde? Etiyopya’n\u0131n k\u0131s\u0131tl\u0131 imkanlar\u0131 i\u00e7inden \u00e7\u0131karak \u00e7\u00f6pleri ve at\u0131k malzemeleri k\u00fcresel […]<\/p>\n","protected":false},"author":1,"featured_media":767311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-767309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-milliyet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/posts\/767309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jetlak.app\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=767309"}],"version-history":[{"count":0,"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/posts\/767309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jetlak.app\/index.php?rest_route=\/wp\/v2\/media\/767311"}],"wp:attachment":[{"href":"https:\/\/jetlak.app\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=767309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetlak.app\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=767309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetlak.app\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=767309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/image.milimaj.com\/i\/milliyet\/75\/770x0\/6a241fabcb5ce1514498e3e0.jpg\")
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